Privacy Policy & GDPR Statement
Last updated: September 2026
At Jeeves & Jericho, we take the privacy of our customers, trade partners and website visitors seriously.
This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, who we may share it with and the rights you have in relation to your personal information.
This policy applies to customers purchasing through our website, wholesale and trade customers, people who contact us, subscribers to our marketing communications and visitors to our website.
1. Who We Are
Jeeves & Jericho Ltd is the data controller responsible for the personal information covered by this Privacy Policy.
Jeeves & Jericho Ltd
Company Number: 17209768
Registered Office: Unit 11a–11b Windrush Industrial Park
Linkwood Road
Witney
Oxfordshire
OX29 7HA
United Kingdom
Email: hello@jeevesandjericho.com
Telephone: +44 (0)1865 883278
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above and mark your enquiry Privacy.
2. The Personal Information We Collect
Depending on how you interact with Jeeves & Jericho, we may collect the following information.
Identity and Contact Information
This may include:
- your name;
- billing and delivery address;
- email address;
- telephone number;
- company or business name;
- job title or position, where relevant; and
- other contact information you provide to us.
Order and Transaction Information
When you purchase from us, we may collect:
- details of the products you have ordered;
- order history;
- delivery information;
- billing information;
- transaction details;
- refunds and returns; and
- correspondence relating to your order.
Payment Information
Payments made through our website are processed by our authorised payment providers.
We do not normally receive or store your complete credit or debit card details ourselves. Payment information is processed securely by the payment provider used to complete your transaction.
Customer Account Information
If you create an online account with us, we may collect information associated with that account, including:
- your name and contact details;
- order history;
- saved addresses;
- account preferences; and
- login and account information.
Wholesale and Trade Customer Information
Where you apply for or operate a trade or wholesale account with Jeeves & Jericho, we may also collect:
- business and trading details;
- company registration information;
- VAT information;
- delivery locations;
- purchasing history;
- account contacts;
- agreed pricing and commercial terms;
- payment and credit information; and
- information reasonably required to administer your trade account.
Where appropriate, we may obtain information about a business or its representatives from publicly available sources, credit reference services or other legitimate business sources.
Communications
If you contact us by email, telephone, through our website, social media or another communication channel, we may retain details of your enquiry and our correspondence with you.
Marketing Preferences
We may record:
- whether you have agreed to receive marketing communications;
- the type of communications you wish to receive;
- when and how your marketing preference was obtained; and
- whether you have subsequently unsubscribed or objected to marketing.
Website and Technical Information
When you visit our website, certain information may be collected automatically, including:
- IP address;
- browser type;
- device type;
- operating system;
- pages viewed;
- referring website;
- approximate location derived from your IP address;
- time and date of visits;
- interaction with our website; and
- cookie and similar technology information.
Some of this information will only be collected where you have agreed to the relevant cookies or tracking technologies.
3. How We Use Your Information
We use personal information only where we have a lawful reason to do so.
Processing and Fulfilling Orders
We use your information to:
- process your order;
- take payment;
- arrange delivery;
- provide order confirmations and updates;
- deal with returns, refunds or replacements; and
- provide customer support.
Our legal basis for doing this is generally that it is necessary to perform our contract with you.
Managing Customer and Trade Accounts
We may use your information to:
- create and administer your account;
- manage wholesale and trade relationships;
- maintain agreed pricing and payment terms;
- communicate about orders and products;
- provide customer service; and
- manage our commercial relationship with you.
Our legal basis will normally be contract and/or our legitimate interests in managing and developing our business relationships.
Accounting and Legal Requirements
We may use and retain information where necessary to:
- maintain accounting and tax records;
- comply with VAT and other taxation requirements;
- respond to lawful requests from regulators or authorities;
- prevent and investigate fraud;
- establish, exercise or defend legal claims; and
- comply with other legal obligations.
Our legal basis is generally legal obligation and, where appropriate, our legitimate interests.
Customer Service
We use contact and order information to answer questions, resolve issues and provide support.
This may be necessary to perform our contract with you or be in our legitimate interests in providing a high standard of customer service.
Improving Jeeves & Jericho
We may use appropriate information to help us understand:
- which products are most popular;
- how customers use our website;
- how customers discover Jeeves & Jericho;
- how our website and services could be improved;
- purchasing trends; and
- the effectiveness of our marketing.
Where information is collected using non-essential cookies or similar technologies, we will obtain consent where required.
Where information is appropriately aggregated or anonymised so that it no longer identifies an individual, it is no longer considered personal information.
4. Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
The lawful bases most commonly used by Jeeves & Jericho are:
Contract – where we need your information to process an order, deliver products, manage your account or otherwise fulfil a contract with you.
Legal obligation – where we are required to process or retain information to meet legal, accounting, taxation or regulatory requirements.
Legitimate interests – where processing is reasonably necessary for operating and developing our business and those interests are not overridden by your rights and interests. This may include fraud prevention, customer service, business administration, maintaining customer relationships and certain business-to-business marketing activities.
Consent – where you have actively agreed to a particular use of your information, such as certain electronic marketing communications or non-essential cookies.
Where we rely on consent, you may withdraw that consent at any time.
5. Email Marketing and Newsletters
If you choose to hear from Jeeves & Jericho, we may send you information about:
- new teas and products;
- Matcha, Hojicha and Chai;
- recipes and serving ideas;
- seasonal collections;
- offers and promotions;
- events;
- company news; and
- other Jeeves & Jericho products and services that we think may interest you.
For individual customers, we will send electronic marketing where you have given the appropriate consent or where we are permitted to contact you as an existing customer about similar Jeeves & Jericho products and services.
Where the existing-customer marketing rules apply, you will have been given an opportunity to opt out when your information was collected and will be given an opportunity to unsubscribe from every subsequent marketing communication.
Different rules may apply to business-to-business communications. Where we contact a business customer or professional contact, we will ensure that we have an appropriate legal basis for using any personal information involved.
You can unsubscribe from our marketing emails at any time by using the unsubscribe link contained within the email or by contacting us.
Unsubscribing from marketing will not prevent us from sending you essential transactional communications relating to an order, account or existing business relationship.
We may retain a minimal record of an unsubscribe request so that we can ensure that your preference continues to be respected.
6. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to function. These may be required for activities such as:
- maintaining your shopping basket;
- processing checkout;
- keeping your account secure;
- remembering essential website selections; and
- preventing fraud.
Other cookies may be used for:
- website analytics;
- measuring website performance;
- remembering preferences;
- improving our website;
- understanding how customers interact with Jeeves & Jericho; and
- advertising or marketing.
Where required by law, we will not place non-essential cookies or similar tracking technologies on your device until you have given your consent.
You can accept, reject or manage non-essential cookies through the cookie controls provided on our website.
More detailed information about the technologies used on our website can be found in our Cookie Policy.
7. Shopify and Our Ecommerce Platform
We use Shopify to provide our ecommerce platform and enable us to sell Jeeves & Jericho products online.
When you browse our online store, create an account or place an order, certain personal information may therefore be processed by Shopify on our behalf or as otherwise described in Shopify's own privacy information.
This can include information necessary to:
- provide the website;
- operate your shopping basket;
- process checkout;
- administer customer accounts;
- prevent fraudulent transactions;
- process orders; and
- maintain the security of the ecommerce platform.
Shopify and some of the service providers supporting our website may process information from locations outside the United Kingdom. Where personal information is transferred internationally, appropriate legal safeguards must be used as required by applicable data protection law.
8. Who We Share Personal Information With
We do not sell your personal information.
We may share information with carefully selected organisations where this is necessary to operate Jeeves & Jericho or provide products and services to you.
These may include:
- our ecommerce platform provider;
- payment processors;
- banks and financial service providers;
- delivery companies and couriers;
- warehouse, fulfilment and logistics partners;
- wholesale ordering platforms;
- IT, website hosting and technical support providers;
- email and customer communication platforms;
- analytics providers;
- marketing service providers;
- accountants, auditors and professional advisers;
- fraud prevention and security services;
- insurers;
- legal advisers; and
- government authorities, regulators or law enforcement agencies where required by law.
Service providers handling personal information on our behalf are expected to use it only for the agreed purpose and to provide appropriate protection for that information.
We may also disclose personal information where necessary in connection with a sale, restructuring, merger, acquisition or transfer of all or part of our business, provided appropriate safeguards are applied.
9. International Transfers
Some of the companies providing services to Jeeves & Jericho may process personal information outside the United Kingdom.
Where personal information is transferred to a country that does not provide an equivalent level of data protection, we will take appropriate steps to protect that information in accordance with applicable data protection law.
These safeguards may include:
- transferring information to countries recognised as providing adequate data protection;
- approved contractual protections; or
- another lawful transfer mechanism permitted under UK data protection legislation.
10. How Long We Keep Your Information
We do not keep personal information for longer than we reasonably need it.
How long information is retained will depend on:
- why it was collected;
- whether you remain a customer;
- legal and regulatory requirements;
- accounting and taxation requirements;
- the need to deal with complaints or disputes; and
- the establishment, exercise or defence of legal claims.
Order, invoice, payment and other information forming part of our accounting and taxation records will normally be retained for at least six years where required for those purposes.
Customer enquiries and other correspondence will be retained only for as long as reasonably necessary in relation to the purpose for which it was collected.
Marketing information may be retained for as long as you wish to receive our communications. Where you unsubscribe, we may retain limited information on a suppression list to make sure we do not contact you again contrary to your wishes.
Where information is no longer required, we will delete it, securely destroy it or anonymise it.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against:
- unauthorised access;
- accidental loss;
- misuse;
- disclosure;
- alteration; and
- destruction.
We use reputable service providers and appropriate security measures for our website, ecommerce and payment infrastructure.
However, no internet-based system can be guaranteed to be completely secure and customers should also take reasonable precautions to protect their passwords and account information.
If you believe your Jeeves & Jericho account or personal information may have been compromised, please contact us as soon as possible.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you a number of rights in relation to your personal information.
These may include:
The Right to Be Informed
You have the right to understand how we collect and use your personal information. This Privacy Policy forms part of that information.
The Right of Access
You can ask us for a copy of the personal information we hold about you.
The Right to Rectification
You can ask us to correct information that is inaccurate or complete information that is incomplete.
The Right to Erasure
In certain circumstances, you can ask us to delete your personal information.
This right is not absolute and we may need to retain certain information where we have a legal obligation or another lawful reason to do so.
The Right to Restrict Processing
In certain circumstances, you can ask us to restrict the way we use your personal information.
The Right to Data Portability
In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation.
The Right to Object
You may have the right to object to processing based on our legitimate interests.
You have an absolute right to object to the use of your personal information for direct marketing.
Rights Relating to Consent
Where we rely on your consent, you can withdraw it at any time.
Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.
Automated Decision-Making
Jeeves & Jericho does not ordinarily make decisions about customers solely through automated processing where those decisions would produce legal or similarly significant effects.
Third-party payment and fraud-prevention providers may use automated systems as part of their security and fraud detection processes.
13. Exercising Your Rights
If you wish to exercise any of your data protection rights, please contact:
Jeeves & Jericho Ltd
Unit 11a–11b Windrush Industrial Park
Linkwood Road
Witney
Oxfordshire
OX29 7HA
United Kingdom
Email: hello@jeevesandjericho.com
Please mark your correspondence Privacy Request.
We may need to ask for information to confirm your identity before disclosing or changing personal information.
You will not normally be charged for exercising your data protection rights.
We will respond to valid requests within the timeframe required by applicable data protection law, which will normally be within one month.
14. Data Protection Complaints
If you have concerns about the way Jeeves & Jericho has collected or used your personal information, please contact us in the first instance.
We take privacy concerns seriously and will investigate data protection complaints appropriately.
If you remain dissatisfied, you have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent regulator for data protection.
You may also have the right to complain to another relevant supervisory authority if you live outside the United Kingdom.
15. Customers Outside the United Kingdom
Our website may be accessed and our products may be purchased from countries outside the UK.
If you are located in the European Economic Area or another jurisdiction with applicable data protection legislation, you may have additional or equivalent privacy rights under your local law.
Where those laws apply to our activities, Jeeves & Jericho will process personal information in accordance with the applicable requirements.
16. Links to Other Websites
Our website may contain links to websites operated by other organisations.
Jeeves & Jericho is not responsible for the privacy practices of independent third-party websites.
We recommend reviewing the privacy information provided by the relevant organisation when visiting another website or using an external service.
17. Children
The Jeeves & Jericho website and our ecommerce services are not specifically directed at children.
We do not knowingly seek to collect unnecessary personal information from children.
If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to address the situation in accordance with applicable data protection law.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
- changes to our website;
- new services or technology;
- changes to the way we operate;
- changes to our service providers; or
- changes to data protection law.
The latest version will always be published on the Jeeves & Jericho website and the date at the top of this page will show when it was last updated.
19. Contact Us
If you have any questions about privacy, personal information or this policy, please contact:
Jeeves & Jericho Ltd
Company Number: 17209768
Unit 11a–11b Windrush Industrial Park
Linkwood Road
Witney
Oxfordshire
OX29 7HA
United Kingdom
Email: hello@jeevesandjericho.com
Telephone: +44 (0)1865 883278
Jeeves & Jericho Ltd is committed to treating your personal information responsibly, transparently and securely.