Our chai has been part of Jeeves & Jericho for a long time, and over the years it has developed a very loyal following amongst cafés, baristas and hospitality customers.
Previously known as our Spiced Bombay Chai, we felt the time was right to give the product a fresh identity and introduce a format that worked better for the people using it every day.
So, welcome to Jeeves & Jericho Chai Fusion.
The chai itself hasn’t changed. It is still the same rich, aromatic and beautifully balanced chai that our customers know and love. It continues to be brewed by hand using our secret recipe, the same recipe that has helped make this product so special and, in our view, unrivalled.
What has changed is the branding, the bottle and, most importantly, the way it can be used behind the counter.
Listening to Our Customers
For a long time, our chai was supplied in a 2.5 litre decanter. It worked well, but as the product continued to grow, we started asking our customers what they would like us to improve.
One request came back time and time again: make it easier to portion and easier to use during busy service.
Cafés wanted a simple pump system that gave their team greater consistency from one drink to the next, while also helping with portion control, speed of service and reducing unnecessary waste.
It made complete sense.
That feedback led us to move away from the larger 2.5 litre decanter and introduce our new 1 litre glass bottle with portion-control pump.
Chai Fusion is now supplied in a case of 4 x 1 litre bottles, making it easier to store, easier to handle and much more practical behind the bar.
The Same Chai. A Completely New Look.
Alongside the new bottle came the opportunity to rethink the branding.
We wanted the packaging to better represent what sits inside the bottle — something bold, distinctive and full of character.
The move from Spiced Bombay Chai to Chai Fusion also better reflects the versatility of the product.
Because although most people first discover it through a classic chai latte, there is so much more you can do with it.
What Makes Our Chai Different?
We have tasted an awful lot of chai over the years.
Many products on the market are incredibly sweet, with the sugar often overpowering the tea and spices. Others simply don’t deliver enough flavour, leaving the finished drink tasting flat or diluted once milk is added.
We have always wanted to do things differently.
Chai Fusion continues to be brewed by hand using our secret recipe, with the same care and attention that has gone into every batch from the beginning.
That secret recipe is what gives the product its distinctive balance of tea, spice, sweetness and depth of flavour.
You should be able to taste the warmth and complexity of the spices. You should still know you are drinking chai after the milk has been added. And importantly, the first drink of the day should taste exactly the same as the hundredth.
That consistency is one of the reasons Chai Fusion has become such a firm favourite with professional baristas and hospitality customers.
We are incredibly proud of the reputation it has built and of the feedback we continue to receive from professionals within the industry, many of whom regard it as one of the best authentic chai products on the market for both flavour and consistency.
Despite the continued growth of the product, one thing we have never wanted to change is the way it is made. It remains hand brewed, it remains built around the same secret recipe, and it remains a product we are immensely proud of.
Built for Busy Cafés
The new pump format makes preparing drinks incredibly straightforward.
Rather than measuring or pouring by eye, the pump gives baristas a much more controlled way of preparing each drink.
That means:
-
Faster service
-
Better portion control
-
Greater consistency between baristas
-
Less product waste
-
Easier stock management
-
A cleaner and simpler setup behind the bar
Sometimes the simplest changes make the biggest difference.
Chai Is About Much More Than a Chai Latte
One of the things we are most excited about over the coming months is showing just how versatile Chai Fusion can be.
We will be sharing recipes and ideas covering everything from traditional hot chai and iced chai through to chai-based cocktails, seasonal drinks and baking.
Think iced chai in the summer, warming chai through the colder months, dirty chai, chai cocktails and even using Chai Fusion as an ingredient in cakes, desserts and other recipes.
There is a huge amount you can do with it.
What’s Coming Next?
The growth of Chai Fusion continues to amaze us year after year, and it has become an increasingly important part of the Jeeves & Jericho range.
Towards the end of 2026, we will also be introducing a new collection of Chai Fusion point-of-sale material to help our hospitality customers promote chai more effectively within their cafés and venues.
Alongside this, we will continue developing recipes, seasonal menu ideas and training material to help customers get even more from the product.
The branding and bottle might look very different, but underneath it all is exactly what made our chai successful in the first place.
Still brewed by hand. Still made to our secret recipe. Still unmistakably Jeeves & Jericho.